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- Reporting is the process of organizing data into informational summaries in order to monitor how different areas of a business are performing.
- Analysis is the process of exploring data and reports in order to extract meaningful, actionable insights, which can be used to better understand and improve business performance.
While both draw upon the same collected data, reporting and analysis are very different in terms of their purpose, tasks, outputs, delivery, and value. Without a clear distinction of the differences, an organization may sell itself short in one area (typically analysis).